There’s a common pattern with socially constructed beauty norms. Society insists women do a ridiculous thing to look good (see: unnaturally small waists; looking awake and vibrant 24/7; heels as standard formalwear.) Women, being people, clamber to find short-cuts to accomplish said thing as easily as possible (see: corsets; makeup; removable heels.) The arms race continues until the norm goes away (see: menswear-for-women) or a harder-to-imitate beauty trend emerges (balayage).
You can see this dynamic at work in a newish, miraculous, terrifying innovation called dry shampoo.
The stuff is the best friend of the lazy-yet-vain. When sprayed onto hair, it soaks up oil, giving the impression of freshly washed and styled coif in seconds. Since I discovered dry shampoo a few years ago, I have regularly slept in for an extra 15 minutes while the rest of the world climbs groggily into their showers like a bunch of chumps. (Well, everyone except Jim Hamblin). Then, I would get to skip the blow-drying and heat-styling in which chumps of the female persuasion often engage—another 10 or 15 golden snooze minutes. With just one product, I was able to add another reality TV show to my rotation read more books for work.
When I woke up, I would tip my head upside down, spray on the shampoo, shake my head a bit, flip it back over and grin at the reflection of my fluffy bouffant, in a move I like to call the Grimy Laker Girl. vegan shampoo UK